Posts

Featured Post

AGILE VS. SCRUM: WHAT’S THE DIFFERENCE?

Image
AGILE VS. SCRUM: WHAT’S THE DIFFERENCE? There are many different methodologies for software development , and each is best suited to different types of projects. Two of the most common (and often conflated) approaches to project management are Agile and Scrum. They are very  similar in  nature and  it’s easy to understand why they can sometimes be confused, but they are, in fact, two distinct concepts. Here’s a look at what Scrum and Agile mean in project management, how they are different from one another, and how to choose the right approach for your  project. What is Agile Project Management? Agile software development refers to a group of software development methodologies based on iterative development.The goal of the Agile approach is to create early, measurable ROI through defined, iterative delivery of product features.Due to the iterative nature of Agile approaches, continuous involvement with the client is necessary to ensure that the expectations are aligned and to allow the
Post a Comment
Read more

Top Programming Languages for Android App Development

Image
Top Programming Languages for Android App Development 1-Java Java is the official language for Android App Development and consequently, it is the most used language as well. Many of the apps in the Play Store are built with Java and it is also the most supported language by Google. In addition to all this, Java has a great online community for support in case of any problems (And trust me, there will be problems!). However, Java is a complicated language for a beginner to use as it contains complex topics like constructors, null pointer exceptions, concurrency, checked exceptions, etc. Also, The Android Software Development Kit(SDK) increases the complexity to a new level! All in all, Java is a great language to experience the full joys of Android App Development. However, it may be a little complex with beginners who would prefer to start with something easier and then return to it. 2-Kotlin Kotlin is a cross-platform programming language that may be used as an altern
Post a Comment
Read more

ROLE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

Image
ROLE OF ARTIFICIAL INTELLIGENCE  IN  DIGITAL MARKETING Artificial Intelligence has transformed the digital landscape, such as Google’s Rank Brain personalising recommendations by Amazon. Artificial Intelligence (AI) is rapidly becoming essential in the day-to-day happenings of the digital world, with marketing and advertising being no exception.  AI can easily identify marketing trends and  can provide  better   options  to buyers. Nowadays  brands and marketers  are incorporating   machine  learning  and  deep learning   to enhance  purchase options for customers. Amazon , Google, Microsoft, Spotify etc  rely heavily  on AI and machine  learning.  We See Artificial Intelligence in Marketing Today 1. Search Engines Google and Bing have been using AI for years. In 2015, Google announced Rank Brain, which uses machine learning to provide more relevant search results.  You can get a lot  of   results  for   misspelled  words. 2. Content Strategy and Crea
1 comment
Read more