ROLE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING
ROLE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING
Artificial Intelligence has transformed the digital landscape, such as Google’s Rank Brain personalising recommendations by Amazon. Artificial Intelligence (AI) is rapidly becoming essential in the day-to-day happenings of the digital world, with marketing and advertising being no exception.
AI can easily identify marketing trends and can provide better options to buyers. Nowadays brands and marketers are incorporating machine learning and deep learning to enhance purchase options for customers.
Amazon , Google, Microsoft, Spotify etc rely heavily on AI and machine learning.
We See Artificial Intelligence in Marketing Today
1. Search Engines
Thnx for this information. I seems very useful.
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